Mariel Hemingway Write-My-Caption Contest
PRESS RELEASE
For Immediate Release Contact: Rick London Group, LLC
March 20, 2009 info@LondonsTimes.us
ACTRESS/AUTHOR MARIEL HEMINGWAY FINDS NEW CREATIVE WAY TO RAISE HOLISTIC HEALTH CONSCIOUSNESS VIA TWITTER, PUBLISHING, ORGANIC CLOTHING, AND A CONTEST!
Debates between literary scholars continue over who was the greatest author in contemporary history, and whether they agree or disagree, the name “Ernest Hemingway” always evolves. Historians tend to agree, he was, no doubt, one of the greatest, if not the greatest at his craft of all time.
Another phenomena is happening in the Hemingway family, just two generations later. His maternal granddaughter, Mariel, one of America’s favorite actresses, and now author and holistic-health activist, has completed numerous books and her latest one, is regarding healthy living titled “Mariel’s Kitchen: Simple Ingredients For A Healthy And Delicious Life” to be released May 5, 2009, but can be pre-ordered from Amazon.com or Barnes & Noble, or from your favorite neighborhood bookstore. (Mariel’s Kitchen: Simple Ingredients for a Delicious and Satisfying Life Mariel Hemingway. HarperOne, $32.99 288 pages)
More information on Mariel and the book are available on her personal blog on yoga, healthy eating, meditation, and spirituality, and Mariel’s Kitchen website which describes her healthy recipes and ways to live a better, happier life including love and spirituality.
Hemingway says, “It is about real food for real people with simple ingredients and recipes that are healthy, seasonal and make you conscious and aware of what you are eating so that you can feel good, eat well and be totally satisfied.” Hemingway said. She even has her own recipes for her new organic treats “Blisscuits”.
And Hemingway is not the only one who believes in what she has written. Publishers Weekly reviewed the book and said, “Hemingway proves that healthy food can be enticing, and her dishes will appeal to even the least health-conscious among us.”
Mariel Hemingway is even going a step further with this holistic cookbook, utilizing not just image licensed products, but organic ones in what might call a “new holistic techno-paradigm” utilizing technology. She plays no roles on the Internet. at social networks like Twitter. It is like talking to one’s best friend or neighbor.
She provides valuable information to her thousands of Twitter followers on a daily basis. Unlike many celebrities who use pre-written text; or, are simply “bots”, Hemingway thoughtfully takes time with each question regarding holistic living and answers it personally.
Ironically, cartoonist/writer/& digital-product designer Rick London (creator of Mariel’s licensed goods), also, coincidentally, is a direct maternal descendant of a famous writer, poetess Emma Lazarus, who penned the poem “The Next Colossus”, part of which appears on the base of the Statue Of Liberty, “Give us your tired, your poor, huddled masses…etc”. His family has a museum, called Gomez Mill House, which was the first family home in the 1700’s. The Gomez webpage has “history page”
Both Hemingway and London met while social networking. They started on Twitter.com at the same time. A story appeared about it in the Hot Springs Sentinel Record by A & E reporter Alison Harbour.
Hemingway will be opening an online store, “Mariel Hemingway’s Healthy Gifts” in late April or early May to coincide with sales of the book. The shop will start with 100% organic cotton T-shirts for men and women, designed by London, (founder of Google’s #1 offbeat cartoon “Londons Times Cartoons”), and his partner/illustrator “Gogue” of Spain.
Both Gogue and London have worked together for years, with London as creative/art director, and Gogue as illustrator. London also owns numerous online stores featuring his funny gifts and tees.
They created two cartoons for the campaign, with identical backgrounds. Both show a caricature of Mariel cooking in her kitchen, along with herbs and flowers growing throughout the cartoon, and even caricatures of her two daughters (growing out of an herbal stem) as if they were blossoming flowers or herbs. It even includes her to Yorkshire Terriers, one on her head and one with paws on stove watching her prepare her food.
The textiles for the tees are manufactured by Edun Live, which is owned by Paul Hewson (Bono Of U2) and his wife Ali. Ali has her own line of organic fashion as well which are sold at Edun.
Print-On-Demand firm Zazzle.com is printing and drop shipping worldwide, offering fast turnaround, and 100% money-back guarantees. In addition, Zazzle uses a totally non-toxic dye process. Some are not aware, but not all organic clothing is made equally. Salon Magazine recently published an article on the subject of toxic dyes in some organic clothes. Mariel’s Healthy Gift Tees are 100% toxic-free, as well as 100% organic cotton.
Finally, Hemingway is taking yet another creative twist in her efforts to promote good health. At Twitter, she is launching a “TwitContest” (or contest on Twitter) which allows twitters to blog to her with the best captions for her “image cartoons” The winner will receive a free signed copy of her new book, and a signed organic tee from Mariel Hemingway’s Healthy Gifts.
Though designer Rick London is adding “famous quotes regarding healthy living, food, exercise, etc onto tees with her stock photos, on other Hemingway tees and goods, he has purposely left the cartoon caption blank at Hemingway’s request.
London said, “Mariel actually came up with this “name the caption” idea. I was floored. I thought to myself (in a David Letterman-esque way) “This is going to be more fun than human beings should be allowed to have…Not to mention having fun getting healthy. She’s offering the entire spectrum of holistic living as nobody else has before, to my knowledge. Even adding family, humor, love, and other values that we so often take for granted in our fast-paced society.”
He adds, “And as if that is not enough, she’s also, in a way, offering an ‘Andy Warhol fifteen-minutes-of-fame’ to someone who comes up with the best caption for her cartoon.”
She plans to add other organic products as well such as aprons, tote bags, etc.
She will not decide the winner on her own but have friends and family vote on it democratically so as to offer transparency, as well as holistic goodness.
To enter Mariel’s contest: You may post your captions here on this blog (below), or at Mariel’s personal blog. Hemingway will announce the winner on both blogs and at Twitter on May 1, 2009 at 10 p.m. E.S.T.
Rules: All caption entries must pertain to health, healthy food, holistic, nature, etc. Copyright to the caption will remain the writer’s, but by entering the contest, participant agrees to allow usage of caption on Mariel Hemingway Health Gifts. The winning entry will receive a signed copy of Mariel’s new book, a signed organic cotton tee, a signed open edition cartoon (of image seen above) autographed by Rick London, and both
London and Hemingway agree to “follow the winner” on Twitter (should the winner choose for them to). Please open a free WordPress.com account to enter contest here, or a free Feedburner.com account to enter on Mariel’s blog. Or you may email your caption(s) to info@LondonsTimes.us (In subject line please put MHContest). Please note there is an “S” after the “N” in LondonsTimes. It is not “Londontimes” . Thank you and good luck!
